The COVID-19 pandemic has dramatically accelerated many trends that were already underway, creating some unique challenges and great opportunities for companies in Hawaii to grow. Kevin Dahlstrom, Chief Marketing Officer at Central Pacific Bank, provides a sneak peek...
As Hawaii reopens to tourists, priority should be placed on leveraging data to stimulate the economy in these difficult times by marketing to individuals with a strong interest in Hawaii. Target markets can range from the 2 million active hula dancers in Japan, to...
Digital Transformation has accelerated globally across private and public sectors. The trend has accelerated exponentially in response to the global COVID pandemic. To accomplish this we must develop and enhance our customer relationships in new ways focused on a 360...
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